The power of community
When I started GoGirlsMusic.com 12 years ago I had no idea that people would feel so connected to our community that they would go out and tattoo our logo on their body. But they have. We are now up to 25 members (men & women) who have dedicated themselves to our cause... supporting, promoting and empowering "women in music". I know, it's pretty darn cool.The background goes like this...
For years people have told me I should get the GoGirls logo tattooed. I've thought about it but couldn't figure out where to put it. One day, Feb. 2006, on the way to Austin for Folk Alliance it hit me. I was staring down at my ankle and knew that was the spot. And for those who know me well, once I get an idea in my head it's over and done. ;-)
We had a jam packed weekend during Folk Alliance that year but I made sure we were able to find a tattoo shop down on 6th Street in Austin and turns out there was one literally next door to the venue where we were hosting a showcase featuring Melissa Ferrick. So between introducing acts on the bill I was getting the GoGirls logo tattoo. Then three of our members with me that night decided to do it too. Wow, that was dedication and something so unexpected. I told them all the LEAST I could do is give them a complimentary lifetime membership to GoGirls Elite. So by getting the tattoo they saved $35/year. Not a bad deal all around. I get FREE lifetime promotion on their bodies and they sport a cool tat and pay no membership dues.
So here we are over two years later and we're up to 25 members with a GoGirls tattoo. I'm so completely WOW'd by this. What a gesture that people feel so connected with our community!So there you have it. A great example of the power of community!
Click here to see more photos of GoGirls tattoos.
I would love to hear your comments on this.
Rock on,
Madalyn Sklar
IndieMusicCoach.com
~providing one-on-one indie music consulting & coaching~
http://www.indiemusiccoach.com/
Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.
"Madalyn not only gives me marketing strategies during our consultations, but she gets me thinking in a whole new direction."
"Madalyn’s high-energy, can-do attitude was the shot that I needed to get me going!"
"Madalyn has played a key role in helping me build a strong foundation for my music business."
"In just one session, Madalyn was able to answer tons of questions we had about the music industry and making a living as an independent artist."
