Wednesday, September 26, 2007 

Rainmaker Public Relations Celebrates 12th Anniversary

Rainmaker Public Relations & Artists Management is celebrating its’ 12th anniversary this month. Rainmaker PR, one of the longest-running PR companies for independent artists, has worked with over 1,500 clients since it opened it’s doors in 1995. Being an indie public relations firm, Rainmaker does something that is much more specific and intricate than other PR firms. Aside from sending out discs and getting reviews & interviews for her bands and labels, Rainmaker also offers artist development consultations on a bi-monthly basis. In regards to this cutting-edge service, Kelley says: “It’s important to educate artists on the most cost effective ways to spend their money and give them a solid direction to achieve their specific goals.”

Not one to rest on her laurels, owner Rhonda Kelley along with her partners also launched and created The Virtual Publicist and The Virtual Publisher in May 2007. A downloadable press list with mailing labels and resources to make doing a D.I.Y campaign doable. Always one to help independent bands out, regardless of their budget, Kelley started The Virtual Publicist and The Virtual Publisher to give bands with limited means the ability of promoting their music to a wide array of magazines, newspapers, and other media outlets at a minimal cost. At last count, there are over 450 contacts in The Virtual Publicist, which is a large number considering the bargain-basement price of the service, a one-time only charge of $39.95.

Even before Rainmaker PR was born in 1995, Kelley kept busy in the creation and production process, creating the entertainment show, Edge TV. After publicists quoted her exorbitant fees to assist with the local musical guests on the show, Kelley had no choice but to do it herself. This led to the creation of Rainmaker Public Relations & Artist Development. Kelley explains what she thought when she was starting the agency: “Dedicating myself solely to unsigned musicians because they were the ones who needed my help most, I did something that was very unpopular in 1995 but is now a standard model. The best part of running Rainmaker Public Relations and Artist Management is being able to work every day with great musicians and help them further their careers. It’s exciting to wake up every day and know that my job is listening to great new music and making sure the world is able to hear it, too.”

Check out Rainmaker PR at and The Virtual Publicist / The Virtual Publisher at

Labels: , , , ,

Tuesday, September 25, 2007 

Need Myspace Help?

Hey Indie Bands & Music Businesses:

Having a Myspace page is great but it takes a lot of precious time to really work it. Time that you can't spare. Wouldn't you rather work on your music or business while we promote you on Myspace? We have spent the last two and a half years working with indie artists and bands, helping them increase their presence on Myspace. In addition we have built an impressive Myspace page for GoGirls and our affiliate business sites. It has worked for us. It's worked for our artists and bands. It can work for you!

Basic Promotion Package:

We will add friends, post your bulletins and blogs, send messages and leave comments on your friends pages. You can expect increased exposure resulting in more profile views, song plays, comments and messages.

Increased Myspace Exposure = Increased Opportunities for You!

Get additional information and pricing at

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~
Madalyn Recommends:

Using Myspace to...Promote You & Your Music
(newly revised edition!)
available in the GoGirls Music Store

Labels: , , , , , ,

Monday, September 24, 2007 

What NOT to do at a live show!

Okay so I'm out Saturday night for some fun (which included great vodka drinks!), hanging out with friends and listening to live music. A band took the stage and played some cover tunes. Not terribly exciting but what caught my attention towards the end of their set was the singer holding up a lyric sheet.


It wasn't off to the side or on a stand. She was holding it up in front of her face while singing Brandi Carlile's, "The Story"! To a packed house no doubt. (Thanks L for letting me use your camera phone to capture this!)

I was horrified. I was let down. Why on earth would anyone do this?!

Okay so I have to rant here. Please bear with me. I'm not going to name names or tell you where this occurred. But it's a lesson I feel compelled to point out so you can learn from this.

Professionalism is so very important in this business. You never know who is in the audience. Would you play a set of your songs if you were not prepared? I hope not! I have seen alarming results when indie artists fail to know their songs inside and out before performing them on stage. And this particular artist was no novice. She plays out regularly.

Be prepared. Be smart. You never know who will be in the audience. It might be me with a camera phone!

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~
Madalyn Recommends:

Using Myspace to...create a buzz @ a music conference
(newly revised edition!)
available in the GoGirls Music Store

Friday, September 21, 2007 

FREE 'TuneWidget' from Reverbnation

I get lots of information that relates to the music business. From time to time something really cools pops into my inbox. This is one of them...


Friends of ReverbNation,

I'm writing to tell you about our latest innovation a few days ahead of the official announcement. Its called 'TuneWidget', and it is live and available to our users today. Its our belief that this widget will become an indispensable tool in the music promotion and cross-promotion arsenals for artists, labels, and managers. Play around with a working sample here:

What's so cool about it?

1. Its the closest thing to having an entire band website in a portable, sharable, trackable widget. It contains music, video, an interactive tour map, join the mailing list function, and more.... with more to come (including selling music).

2. The artist, label, or manager can customize the background image of the widget and change it whenever they want (thus changing the image in real-time on all outstanding widgets). This is an effective way to make real-time announcements about things like a new CD launch, tour, etc using the image as a communication vehicle.

3. The most unique, and arguably most important feature of Tunewidget is that it allows artists to cross-promote other artists to their fan base. Labels and managers understand the value of cross-promotion as a way of introducing new acts to their established fan bases, and for years artists have used the MySpace Top 8 as an effective way of recommending other artists. TuneWidget makes it easy for anyone to cross promote friends, label-mates, touring partners, etc. across the web as a whole. They can have any number of recommended artists in rotation at any time, and can change who they are recommending in real time. Clicking on the "recommended" artist at the bottom of the widget switches the widget to display the complete mini-site of the recommended artist (including songs, schedule, video, mailing list, etc).

Like everything else we build, the TuneWidget is tracked and comprehensive stats are reported back to the user.

Does it work as a promotion and cross-promotion tool?

Beta test results indicate that TuneWidget is extremely effective for both promotion and cross-promotion:

* Fans played the music at double the rate of other music widgets

* Fans stayed engaged longer with TuneWidget than other music widgets

* Fans switched to view recommended artists almost 50% of the time if they had played the primary artist's music

* Fans tended to listen to a significant portion of the song from the recommended artist when they switched to them

Update on

TuneWidget joins our other widgets, the My Band application at Facebook (creates a mini artist profile on your facebook page), the integrated music player at Freewebs, the TunePaks that send music via email and IM, the FanReach email system, and our Street Team module to create a complete online "hub" where artists, labels, and managers can base their promotional efforts and track the results.

Every metric on the website is growing at over 30% month over month, with artists adding over 1,500 songs each day. Growth is good and important, but we continue to focus on our "artist first" philosophy, believing that we can create a company that has real lasting value for the customers we serve.

Please feel free to ask me any questions you have about TuneWidget or anything else at ReverbNation.



Jed Carlson
Chief Marketing Officer

501 Washington St.
Suite D
Durham, NC 27701

Labels: , , , , , ,

Thursday, September 20, 2007 

Origivation Magazine

Here is Philly-based music magazine that I love. Origivation. Check 'em out at and

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

Labels: , , , ,

Wednesday, September 19, 2007 

IndieMusicCoach Special

Thanks for visiting the blog today. I wanted to let you know about the special I'm running at IndieMusicCoach. You can take advantage of my "intro consult" call for only $35. It's normally $50 so this is a nice savings!

You can arrange a 30 minute phone call with me to discuss your current needs, help set goals and an action plan to achieve your goals, or just pick my brain. I have over 11 years of experience working with indie artists. What can I do for you?

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

Labels: , , , , , ,

Tuesday, September 18, 2007 

What If We Could Do Anything We Wanted?

by Madalyn Sklar

I know, sounds silly. But really, what if we could do anything we wanted like fly to the moon or sell 1,000,000 records. Why does it have to be so far fetched? Why do people always tell us we can't do it? Because it's drastic? I think it's time to set the world straight with your goals, aspirations and dreams. If your goal is to make a living with your music, doing it full-time, then you need to start making that dream come true NOW. What are you waiting for?

I know, I know, life keeps us on a short leash. There is never a good time to start something new. There is never enough money in the bank to venture out on our own. There are not enough hours in the day to pursue our true happiness, our true passions.


I question this because you should not let things hold you back. If you truly love slinging burgers for a living, good for you! Most of us are stuck in a job we hate. Hate may not even be a strong enough of a word to describe what you feel. But you know what I mean.

So how do you break free from the prison chains?

It's starts with you and now. There is no better time to make your dreams a reality than right this minute. What is the one thing you want to do most in this world? Start right now with steps to making it happen. I don't mean quitting your job today and joining the circus tomorrow. I mean make a well thought out effort to start a plan. Everything starts with a plan. Write down what you want. What are your dreams and goals? I know for most of you that would be doing music full-time, touring and selling tons of CDs. That's great!

Get pen and paper. Write it all down. Set goals and deadlines. Deadlines are key. It's what holds you accountable. Even better is sharing this with a trusted friend who can help you stay focused and on track. Or a music business coach like myself. If you follow these steps you have nothing to lose and so much to gain.

Copyright © 2007 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant and author. She founded IndieMusicCoach and has spent over 11 years working with a wide range of independent musicians all over the world - U.S., Canada and Japan thus far. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out for more info.

Labels: , , , , ,

Monday, September 17, 2007 

Site to check out: Fuzz Music

Madalyn's Note: this is a site worth checking out. Here is what their web site says...

A new breed of music company...

Fuzz - Music Uprising

Fuzz is a music company providing a one-stop solution that connects artists and fans. Artists can promote, stream, sell music and merch, and efficiently manage every aspect of their careers. The Fuzz community enables fans to discover, share, review, interact, influence, hear and buy music in a user-friendly forum that encourages participation.

Founded on artist-friendly practices developed by a team of veteran recording artists, touring musicians and music & technology industry professionals, Fuzz strives to be the most artist-centric, technologically innovative, and socially responsible music company.

Fuzz can also provide additional services to up and coming artists to help support and propel their careers including distribution arrangements, production, recording, and management services. Our mission is to empower and partner with artists to achieve the financial success needed to keep creating great music and help their fans discover it.

Labels: , ,

Friday, September 14, 2007

Attention All Artists!

Check out this GREAT web site where you can sell your CDs in digital format. I'm a fan of and encourage you to check them out. Don and his staff are awesome.

Sign up now and go live this week while receiving 100% of your digital download sales. Artists receive 100% of the purchase price from digital download and physical CD sales at the new, supporting indie artists 100%. “no other site comes close” - Artists membership is $2/mo and $25 per CD title. Sell your music to the world within a week and keep all of the purchase price. High-Quality 256-bit AAC and mp3.

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

Madalyn Recommends:

Learn how to make the most of a music conference!
Get the MP3 download!
available in the GoGirls Music Store

Labels: , , , , ,

Thursday, September 13, 2007 

You Get Out What You Put In

by Madalyn Sklar

Have you ever wondered why sometimes things just don't work out. You are not selling enough CDs or getting people out to your show. Sometimes you should think about what you are putting out there... what are you doing for others. We all know, people like to help people they like. Are you getting yourself out there? Are you making the most of your connections.

I've met many indie musicians who exhibit a "gimme" attitude. They think they deserve so much when they are not doing anything for others.
Why not set up a benefit show? Or offer a % of CD sales to your favorite charity?

You Get Out What You Put In.

I feel strongly that when you are a giver, great things will come back to you. It may not be right away. It could take months, even years. But it's a nice feeling when others return what you put out.

Here's an example:

Veronica is a hard working indie artist in Houston. She supports many local bands. Even though she has a family at home - husband and kids, she makes it a point to get out and support the local music scene. She gives up a lot but in return she gets so much! Every year she produces an amazing benefit show. You should see the support she gets! It's because she devotes a great deal of time with no expectations. She is a giver and in the process gets so much in return.

Another example:

I'm in Atlanta right now. Last night something amazing happened. A benefit show for ME! Because of my giving, someone wanted to give back. Her name is Ronnda. She is an indie artist and a huge giver. When she found out that I was going into the hospital back in January and would be racking up large medical bills, she wanted to do something about it. She has been planning this benefit all year. She secured a great headliner and asked other supporters of mine to participate. It was truly a memorable night. It wasn't about the money for me. Yes, it helps. But it was about the true nature of giving. It's a warm, fuzzy feeling knowing that people care and want to support you.

Are you a giver or a taker?

I'm a giver. I give so much of my time to help indie musicians. It's become a way of life for me. I wouldn't have it any other way. In the early years when I had more time, I offered to help bands with their web sites. Some would ask what I wanted in return. I was boggled by this. I would say that I simply wanted to help. There are so many people who don't know what to do with that. I say accept help from all sources and then give back.

Pay It Forward.

Do something nice for someone with no strings attached. You've heard the stories. Someone stops at the toll booth and decides to not only pay for themselves, but they pay for several cars after them. Paying it forward.

You Get Out What You Put In.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out for more info.

Madalyn Recommends:

Artist Development
Learn key elements of the music business!
available in the GoGirls Music Store

Labels: , , , , , , ,

Tuesday, September 11, 2007 

MPress Records To Release Vol. 3 of "New Arrivals" Indie Compilation Series

(Artist Submissions Accepted September 1 Through October 31st)

MPress Records, a nationally distributed label founded a decade ago by 2005 Independent Music Award Winner Rachael Sage, has begun production on "New Arrivals: Volume 3" - the third in a series of rising artist compilations. Vol. 2 was released this past April to retailers nationwide, and raised funds for Artists Against Hunger & Poverty. 100% of proceeds from Vol. 3 will benefit National Eating Disorders Association (NEDA), dedicated to "expanding public understanding and prevention of eating disorders and promoting access to quality treatment for those affected...through education, advocacy and research."

"New Arrivals" is a compilation project aimed at increasing exposure for exceptional self-released material. As such, artists will receive free marketing to MPress contacts (i.e. Radio, Press and Internet), as well as cross-promotion at live events presented by MPress Records, including 6000+ pieces distributed at various label-attended industry conferences throughout 2008. As with Volumes 1 and 2, the third volume will be serviced to press and college/AAA radio formats. Says Sage, "The first two volumes were incredibly exciting but also enormously challenging to compile, as we received over 2000 submissions and so many were of high quality. With Volume 2 we were able to organize an eight city national tour involving almost all the artists...the project just keeps growing, and there's a real sense of community."

For the third year, will be the exclusive online platform for "New Arrivals: Volume 3" and will be accepting submissions through October 31st. AAA, Singer-Songwriter, Americana, Rock and Pop submissions are highly encouraged, but all styles of music are welcome and will be considered. MPress Records, which has released seven albums of Sage's keyboard-driven art/pop, has produced numerous showcases and festivals highlighting DIY musicians (i.e. "MPressFests") throughout the country, and plans to present several "New Arrivals" benefit concerts in 2008 to promote the compilation and raise additional funds for NEDA.

A to Z Media will be partnering with MPress as the official CD duplication sponsor for "New Arrivals". In addition, Musicians Atlas, Online Gigs, Music Dish, A Taste of Triple A, H Magazine and a wide range of music, media and lifestyle companies will be donating products/services toward prize packages for selected musicians. Vol. 3 will also include one Bonus Track by a more established artist, to be announced shortly; Bonus Tracks on prior volumes were donated by Jill Sobule and Melissa Ferrick.

Visit to submit today!

Labels: , , ,

Monday, September 10, 2007 

The Independent Recording Artist's Number One Resource...

The Indie Bible

I advise plenty of indie musicians about great resources and this is one of them. I've been using the Indie Bible for many years and it's one of the best publications out there.

I can even offer you a discount if you click here!

Derek Sivers from CD Baby says... "It's SOOOOOO good! I just got it last week, and I'm amazed! A must for anyone wanting to spread their music - everywhere!!"

If you are not familiar with the Indie Bible, here is what their web site says:

The Indie Bible lists THOUSANDS of places where you can get your music REVIEWED and your songs PLAYED on the radio. ALL genres of music are covered! The contacts listed are music reviewers and radio personalities from around the world that will listen to your music, and if they like it, will present it to their readers and listeners. The Indie Bible shows you where to promote your music, regardless of your musical style, and will save you MONTHS of valuable time!

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

Labels: , , ,

Thursday, September 06, 2007 

Stop Burning Bridges…Or Your Career Might Go Up In Flames!

By Sheena Metal

Hey, nobody said the music business was going to be easy. It truly is a jungle out there filled with: snakes, rats, rabid carnivores, sharks…well, you get the picture. In the course of your musical journey, there will be confrontations, arguments, misunderstandings, and miscommunications. You’ll get jerked around, screwed over, ripped off and disrespected. So, you want to be a rockstar? Welcome to your nightmare.

But this is also a business of good people, who’ll give you opportunities and chances and help you out when you least expect it. That’s why it’s so important that you, as musicians and as a band, act professionally and respectfully regardless of the behavior of those you encounter. You don’t have to be a pushover and of course, you have a right to defend yourself against the questionable actions of others, but the music community can be a very small town and the behavior you exhibit will follow you throughout your musical career.

On the flipside of that, there are musicians out there who, either knowingly or unknowingly bring negativity on themselves through their own actions. Short temperedness, egocentricism, brazen entitlement, compulsive lying and just plain old psychotic behavior can brand your band as troublemakers and deprive you of important opportunities that you need to move forward in this business.

So, how can you make sure that you’re doing onto others as you wish they would do onto you? What can you, as musicians do, to eliminate aspects of your personality that may be causing bad blood between you and the people you run across on your way to superstardom?

The following are a few tips that may help you to make sure you’re exhibiting professional behavior at all times:

1.) Be Timely And Courteous---Whether you’re playing out live or emailing booking inquiries from home, there is never a substitute for courteously or timeliness. At gigs, show up when you’re supposed to, be friendly, treat others with respect, set up quickly, end your set on time, break down quickly, be mindful of other bands on stage, compliment those around you and don’t forget simple things like, “please” and “thank you.” When you leave a positive impression in people’s minds, you’ll be high on their list when it comes time to fill an open booking slot, recommend a band for a review, etc.

2.) Make Sure Your Actions Match Your Words---It’s such a simple thing but you’d be surprised how many musicians seem incapable to doing what they say they’re going to. If you book a gig, show up and play. If you say you’re going to bring twenty friends and fans to your gig, do it. If you reserve an ad in a local music magazine, pay for it. If you write a check, make sure that it doesn’t bounce. If you say you’re going to send out a press package or a CD, mail it. It is true that many people in the music business are distrustful of bands that they don’t know, and with good reason in many instances. Build your good reputation in the industry by proving that you will do what you’ve promised. Start small. Once you’ve gain people’s trust, you’ll see more and more doors opening up for your band.

3.) Take The High Road---It may be tough but there’s nothing to be gained from returning someone’s improper behavior with a heap-load of your own. That doesn’t mean that you need to let every industry slime-bag from New York to LA ride roughshod all over your music project but there are ways to deal with the negative behavior in this business without branding yourself with a label equally as negative. Sending firm yet professional letters, making intelligent and informed phone inquiries and, if need be, taking legal action against those who have acted inappropriately are ways to handle unpleasant situations without drawing negative attention to yourself. Public scenes, yelling and screaming, long-winded and ranting emails, threats and accusations and spiteful actions may make you feel vindicated but it may chase away the good people as well as the bad and that just sets your band back.

4.) You Can’t Undo What You’ve Already Done---It’s much harder to undo past bad behaviors, or reverse negative reputations than it is to foster positive ones. It’s best when starting out to avoid acting rash as a rule. If you have a band member that is incapable of keeping his or her cool, perhaps it’s time to rethink his or her place in your group. The entertainment industry has a long memory and a spiteful tongue. Make sure when people speak of you, they’re speaking well.

This may all seem like such common sense that it isn’t even worth mentioning but you’d be surprised how many shows, interviews, tours, and record deals have never materialized because of burned bridges. You may have talent and great tunes, but if your attitude sucks you’ll get passed over time and again. No one wants to work with rage-aholics, egomaniacs or crazies. Don’t let anyone think that’s what your band is about. Sure it’s important to be creative geniuses but if no one likes you, you’ll be performing your masterpieces in the garage for grandma and her Pomeranian. Get smart and treat people right and you may find yourself rockin’ all the way to the bank.

Sheena Metal is a radio host, producer, promoter, music supervisor, consultant, columnist, journalist and musician. Her syndicated radio program, Music Highway Radio, airs on over 700 affiliates to more than 126 million listeners. Her musicians’ assistance program, Music Highway, boasts over 10,000 members. She currently promotes numerous live shows weekly in the Los Angeles Area, where she resides. For more info:


Wednesday, September 05, 2007 

Send FREE Mobile Text Messages To Your Fans!!

It's amazing how the Internet and new technologies have invaded our everyday lives. Some people complain about it but I embrace it. Okay I admit it, I'm a techie. I'm always looking for ways to improve my marketing efforts.

Now you can reach your fans via text messages!

I love this. It's a great way to stay connected. Yes, you still want to utilize your web site, mailing list, email list, myspace marketing, etc. But now you can add another great tool to your arsenal and that is FREE mobile text messaging.

I have been using this service for awhile now and love it. The company is called Mozes and what they do is offer a FREE service that allows you to connect with your fans. I encourage you to check out this web site and explore the possibilities!

You can sign up for my FREE motivational text messages by texting MOTIVATE to 66937. It's that easy!

Bands, sign up for your FREE keyword and start texting your fans!

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~
Madalyn Recommends:

Indie Music Success DVD - Getting Motivated!
Are you ready to earn more $ in the music business?
available in the GoGirls Music Store

Labels: , , , , , , ,

Tuesday, September 04, 2007 


I'm a big fan of Peter Spellman. He is a well respected author and teaches at Berklee College of Music in Boston. I met him years ago at 2NMC in Nashville and had the opportunity to see one of his lectures.

Peter has written some great books and I'm always happy to promote them.

Here's his latest:

Sample High-Impact Band Business Plan and Music Investor Proposal All-in-One

Are you starting a band?
Are you managing a band?
Are you serious about making it work?

Then put a plan into your passion. PLAN YOUR BAND! is both a Sample Band Business plan and an Investor Agreement all in one. It lays out the key pieces of how to achieve band success today.

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

Labels: , , , , ,



    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded, the oldest + largest online community of indie women musicians.

    Madalyn's Sites:
    * Social Networks for Musicians
    contact: madalynsklar(at)


    Get interviewed on this blog for just $50

    HootSuite - Social Media Dashboard

    Learn it all.

    HootSuite - Social Media Dashboard

    Check out my YouTube video:'s items Go to Madalyn's photostream


    Click here if you would like to post articles and information from this blog to your blog or web site.



Madalyn's Blog
P.O. Box 16940
Sugar Land, TX 77496-6940

Copyright © 2000-2009 Madalyn's Music Biz Blog. All rights reserved.

This blog is designed to provide reliable information regarding the subject matter covered.
The authors disclaim any liability that incurs from the use of any information contained in this blog.