Madalyn's Blog

I'm so impressed with ReverbNation. If you are not familiar with them, they are a cool music company that according to their web site, "is responding to the changing music business paradigm." That right there is the missing link in the music biz and the reason for ReverbNation's success. They know what they are doing and they're doing it right! And the best part, it's free.

If you are an indie artist, they provide really great marketing solutions that sets them apart from the dime-a-dozen companies out there trying to compete. You have probably seen their cool widgets on Myspace, Facebook and other social networks. I have and they rock!

Co-Founder and VP of Artist Development Lou Plaia sends out periodic emails detailing what is going on with this fast rising company. The latest update came out today and I want to share some of this information with you.

Combined, Artists at ReverbNation reach over 24,000,000 uniques per month via our website, widgets, and applications. Content deployed from ReverbNation (widgets and apps) is now present on approx. 1,100,000 unique urls, and is being displayed a total of 180,000,000 times per month.

Wow, this is impressive stuff!

Now here is what excites me the most. They have a new program called Fan Exclusive Songs. It allows you to give access to full-length streams or downloads to those who become registered fans.

So check this out:

Initial data suggests that Artists that have designated at least one song as 'Fan Exclusive' have been growing their list of registered fans at a rate that is 600% faster than Artists that are not.

That is awesome! If you are not taking advantage of something like this, you are missing out. I was just talking in my blog recently about The Indie Music Box and how you need to set yourself apart from what everyone else is doing. Well here you go! This is a great way to increase your fanbase.

Embrace technology! Take advantage of web 2.0!

In addition to my 12+ years in the music business I also ran my own web development firm. Yes, I'm a techie in the music biz! If you would like to learn more about how you can take advantage of new technologies, get in touch with me to schedule a phone chat.

Copyright © 2008 Madalyn Sklar, IndieMusicCoach

Madalyn Sklar is a music business coach, consultant and author. She founded IndieMusicCoach and has spent over 12 years working with a wide range of independent musicians all over the world - U.S., Canada, Ireland and Japan thus far. Her goal is to help indie artists achieve greater success in the music business by working smarter not harder. She is also the founder of GoGirlsMusic.com, the oldest and largest online community of indie women musicians, with a vision of bringing together and empowering musicians from around the world.

Madalyn is available for one-on-one consulting and coaching at affordable prices. Check out http://www.indiemusiccoach.com/ for more info.

Labels: ReverbNation, web 2.0