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Thursday, December 18, 2008 

Music Marketing: Putting Your Creativity to Work

I'm a big fan of Martin Atkins, who I met earlier this year at Dfest in Tulsa, OK. Below is a video of Martin from a lecture he gave at Loyola University, courtesy of Artists House Music.

In this installment of the Loyola University, New Orleans Music Industry Studies lecture series, musician and industry veteran Martin Atkins shares his thoughts on how to effectively promote tours and market recorded music in today’s marketplace, citing numerous examples from his own illustrious career as both an artist and as owner of the Chicago, IL-based Invisible Records. Related topics include giving away free music, maximizing promotion opportunities on a budget, and planning a tour.

Martin Atkins is one of the best-known artists to emerge from the post-punk and industrial scene. In addition to his tenure as drummer in Public Image, Ltd., Ministry, and Killing Joke, he is a founding member of Pigface, Murder Inc., and, most recently, the Damage Manual, and is also owner of the Chicago, IL-based Invisible Records. Atkins is the author of Tour: Smart, a how-to book for bands.


Thanks for sharing this video Madalyn! We loved meeting Martin as well and he has a truly unique perspective that I think really speaks to musicians.

i am also a fan of Martin Atkins. I was looking for the video of Martin's lecture that he gave at Loyola University. i got that from your blog. thanks for sharing.

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    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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