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Tuesday, April 01, 2008 

Interesting blog post to check out...

I spend a great deal of time reading music business and internet marketing blogs. I'm always trying to learn something new and gain insight to other's perspectives. There is a new blog I love called copyblogger. Yesterday's post was quite interesting. Check it out and tell me what you think. And be sure to read my comment at the bottom of that post too.

The Jim Morrison Guide to Strategic Content Promotion
by Brian Clark

In 1966, The Doors were trying to make it to the pinnacle of the Los Angeles music scene by scoring a regular gig at the Whisky a Go Go in West Hollywood. At the time, playing the Whisky was the LA way to land a record contract.

But you didn’t just waltz in and play the Whisky. You had to work your way up to it.

In the short film The Doors in LA, guitarist Robbie Krieger tells how Morrison and the band landed a regular gig at the London Fog. The Fog was lower on the nightclub food chain, but strategically close to the Whisky on Sunset.

Krieger says they convinced friends from UCLA and throughout the LA underground music scene to come to the audition show at the London Fog. Naturally, it was important to show management that The Doors could pull a crowd.

Turns out, all these friends did show up. The place was packed, the crowd was knocking back drinks left and right, and the show was a raucous success. Needless to say, The Doors got the gig as the house band for the London Fog.

But there was one problem.

click here to read the rest of the story...

Loving this blog, Madalyn.

Derek
Telling on Trixie
www.totblog.net

Great post as usual! Definitely food for thought, and your comment at the end was the cherry on top as far as I'm concerned--perfectly said.

I'm practically in pre-DIY mode at this point (see www.Kelley-Online.com), building a fan base around my poetry while I'm working on finally getting some music recorded, so all of this is great info for me.

Right now I'm reading a special edition of Computer Music magazine that's all about online music--if you can get your hands on that, you might find some interesting things to blog about there. I've never spent $16.99 on a magazine before, but it was well worth it! I feel much more prepared for the road I'm about to travel just from reading half of that so far.

Thanks for the great blog posts, text messages, and inspiration! Keep it up! We need you! :)

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    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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