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Sunday, May 01, 2005 

Promoter Promo tips...

Offering your community something extra for coming to the shows you promote is a great thijng to do. Everyone is suffering at the moment with attendance, and everyone is in need of more 'bang for their buck'.

Here are a couple ideas!

1. Make sure the entertainment you book...is truly great entertainment. And entertainment that the following you wish to pull in will enjoy. Your reputation depends on it and your show-goers will talk when they leave about either what a great show it was...or what a bad show it was.

2. Depending upon what kind of show you are booking...one of the biggest mistakes you can make as a promoter is not separating friendship and business. If your 'friends' or local aquaintences just don't do it for your ears....don't book them for your shows. As a promoter..you are selling your ears. And your 'ears' are what you build your reputation on. Don't be afraid to say NO.

3. Work with your area businesses to offer door prizes at ALL of your shows in exchange for advertising. People love winning things, and music doesn't have to be THE only reason people show up...but you DO want it to be the reason they stay. It doesn't have to be a special event to give things away...make EVERY gig a special event!

Peace and good music..always!

Annette Warner
A. Warner Entertainment

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    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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