« Home | Artist Development » | Motivation for Musicians - today's text message » | Inside the Head of a Music Reviewer » | Need Myspace Promo Help? » | Be Committed!...You’ll Never Be Famous If You Don’... » | Bebo - yet another social network site » | So You Want Record (pt.1) » | Opportunities are never lost; someone will take th... » | Why I Love The Indie Bible... » | What You Believe Is What You Receive » 

Thursday, November 01, 2007 

PLANNING AND ROUTING: SAVED BY GEOGRAPHY

[Madalyn's Note: this article is from this week's Atlas Plugged newsletter. Enjoy!]



Excerpted From Chapter 3 of Tour:Smart And Break The Band by Martin Atkins.

“Do not go into battle unless you are certain of the outcome.”- Sun Tzu

AMERICA IS BIG...

...really, really big. In a business where there are so many things that will derail you, it seems silly spending years mastering sampling , drumming, singing, or improvised guitar techniques, but not spending a little bit of time understanding elements that will affect your life on the road every day—Geography and Demographics. Look at a map. Keep looking at it. Think about how long it is going to take to drive from Minneapolis to Seattle. Imagine yourself playing the board game of “Touring USA!” What would your strategies be? Because, for some reason, when someone shows up in a van or buys a guitar, all common sense flies out the window!

Before you do anything, assemble information that will help you communicate with an agent (if you have one) or directly with a venue. If you see a gap between two groups of places that you want to perform in, reach out to a local band to bridge that gap. Understand that any show will be poorly attended unless you use some of the strategies outlined in this book, or make up some of your own. Developing new markets is costly and time consuming, but you must allocate resources accordingly. Suggest a free show for these dates, get involved in an established evening, play every day, twice a day if you can, or better yet, get involved with an established evening with a cheap ticket and a popular local band.

FACTORS TO BE AWARE OF BEFORE YOU PLAN A TOUR

*Size of city and proximity to other cities and secondary markets.
*Mileages.
*Best locations for your specific niche.
*Established events that can help you.
*Other tours within the same time period to use and avoid.
*Weather patterns.
*Your goals as a band.
*Your past history.
*Touring patterns.

Read the rest of the article here...

Links to this post

Create a Link

SUBSCRIBE

WHO IS MADALYN SKLAR?


    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

    Madalyn's Sites:
    * GoGirlsMusic.com
    * Social Networks for Musicians
    contact: madalynsklar(at)gmail.com

         

    Get interviewed on this blog for just $50

    HootSuite - Social Media Dashboard

    Learn it all.

    HootSuite - Social Media Dashboard

    Check out my YouTube video:

    www.flickr.com
    GoGirlsMusic.com's items Go to Madalyn's photostream

REPRINT ARTICLES

    Click here if you would like to post articles and information from this blog to your blog or web site.

Previous posts

BLOGS I READ:

Madalyn's Blog
P.O. Box 16940
Sugar Land, TX 77496-6940

Copyright © 2000-2009 Madalyn's Music Biz Blog. All rights reserved.

This blog is designed to provide reliable information regarding the subject matter covered.
The authors disclaim any liability that incurs from the use of any information contained in this blog.