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Monday, February 27, 2006 

Madalyn's Smart Tip

When giving out your CD to someone other than a fan like say a reviewer, promoter or some other industry professional be sure to take the wrapper off first. Many of us get a lot of CDs especially when we travel to music conferences and events. I was in NYC this past weekend for several music industry events. I came home with 7 CDs to check out. The wrapper was on 5 of them. My first thought is do I want to spend time opening each one? It's time consuming and frustrating to deal with. So it's possible I may not take the time to open them. Is that how you want any music industry professional the view your CD? To listen or not to listen because of a piece of plastic wrapper?

Of the 7 CDs sitting on my desk right now the two with the wrapper already off have the best chance of getting the first listen from me.

So my smart tip is to ALWAYS keep a stash of wrapper-free CDs set aside for industry people.

Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

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    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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