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Wednesday, June 29, 2005 

How to promote yourself at a music conference

I participated last night on a teleconference call about how to promote yourself at a music conference. I'd like to share some thoughts on this topic with you.

To me, it's all about networking. You gotta make connections with people. Be sure to arm yourself with business cards and if you are in a band bring CDs. Also remove the wrapper from your CDs. I get bombarded with CDs at music conferences and I hate having to get that wrapper off so do us industry people a favor and remove it.

Make yourself stand out from everyone else. Think outside the box. What can you do differently?

One thing I find useful is for you to develop your one liner pitch so when you are approached by an industry person who says "how would you best describe your music?" you don't have to think about it. You should be able to come right out with it without having to think about it. When someone says to me "what is GoGirls"? I say "GoGirls is the oldest and largest community of independent women musicians. Our mission is to promote and empower women in music". I don't have to think about it. I've said it so many times that it comes out naturally. So think about your pitch and practice it until you can get it out without hesitation. It will impress people!

Another thing that helps is to arrive to the conference early and start working it. If it's at a hotel, stand just outside the elevator or an area where people arrive so you can greet them. Introduce yourself and let them know when/where your band is playing at the conference.

Hope this bit of info helps! If you would like to chat with me one-on-one, I'm available for phone consults at reasonable prices. You can get info about it at www.indiemusiccoach.com.

Rock on,
Madalyn Sklar
~providing one-on-one indie music consulting & coaching~

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    Madalyn Sklar is a music business coach & consultant, blogger, social networks expert and author. She has spent over 15 years helping independent musicians and music business professionals achieve greater success. Her motto is: working smarter not harder. She also founded GoGirlsMusic.com, the oldest + largest online community of indie women musicians.

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